Promotional Strategies Essay -- essays research papers

How do I get my product/service out there? This is a question that many people who plan to begin their own businesses, or even larger companies who have already established a name for themselves, frequently ask. Your product or service may be the latest and greatest on the market today, but that doesnt help you if no one knows it exists. You need to project someway to make yourself and your product known.     That is where promotion comes into play. But what exactly is promotion? Well, www.dictionary.com defines promotion asThe act of promoting or the fact of being promoted advancement. Encouragement of the progress, growth, or acceptance of something furtherance. Advertising publicity. Essentially this covers everything from commercials to magazine ads and even free items given out at exhibitions and trade stages. Promotion is preformed many different ways by many different people but when it all comes down to it there is really only one purpose. To get your name out there.     Now youre likely wondering which kind or promotional strategy would be best for your product, and you would be right to wonder about this. Not every product brook be marketed in the same way. Truth be told the promotional strategy is based solely on the product or service. There is no appoint of defined laws for promotion. The best I can do is give some examples of promotion and explain some points. The rest is really up to you.     For simplicity interest all of my promotional examples are taken from the gaming software aspect of the Information Technology field. More specifically the games programmed for gaming consoles such as the Playstation and GameCube.     To offshoot things off well discuss the media aspect of promotion. But just what makes a promotion successful? And how many types of promotions are out there? The Handbook Of Market air division saysSuccessful publicize calls for investin g your dollars wisely. Advertising expenditures should be allocated to those media vehicles which can best deliver to target markets. Scores of different media can be used. One advertising company claimed that more than 14,000 choices exist. Obviously, most of these media are obscure, impractical, or unimportant. For simplicity, media can be divided into three major classes1.Bro... ... into a promotion for a product that hasnt been consummate yet. Nintendo decided the best course of action would be to take shots of what they already have completed, put it to some good sounding dramatic music, just to show viewers what this game will have to offer.     After all of this you have to ask yourself Is all of this stuff really worth it?. Most companies would say definitely. promotional items make sure that people have physical objects to remember your product by, and as for the commercials, well, Alan Bruce said it best in his article Marking 50 days Of Memorable TV If the TV medium has reason to celebrate anything lately, its commercials like these. And industry groups just that marking the 50th anniversary of those ineluctable ads whose history is as memorable for better or worse as that of the TV programming itself.     Bibliographies1.Weinstein, Art. The Handbook of Market Segmentation. New York The Haworth Press, 20042.Bruce, Alan. "Marking 50 Years of Memorable TV The Commercials" Christian Science Monitor. 3 Mar. 1995 Vol 87, Issue 673.Videos care of www.nintendo.com